Digital Marketing Director in Naperville, Illinois

Location

Naperville, Illinois

Job Type

Full-time

Salary

$120,000 – $130,000/yr

Company

City Staffing

This is a direct hire position based in Naperville, Illinois.

Start Date: ASAP

Schedule: Hybrid

Location: Naperville, Illinois

Employment: Direct Hire

Compensation: $120,000 - $130,000 salary

Our client seeks a Director of Digital Marketing to join their team!

RESPONSIBILITIES: • Act as a senior paid media subject matter expert with strong hands-on experience across major advertising platforms (e.g., search, social, and emerging channels) • Develop and lead an integrated paid media strategy across multiple acquisition channels, translating growth goals into actionable plans, timelines, and measurable performance targets • Partner cross-functionally with marketing, creative, and digital teams to execute campaigns and optimize performance throughout the customer journey • Manage and optimize paid media budgets, maintaining accountability for customer acquisition, return on ad spend (ROAS), forecasting, and allocation strategies • Provide strategic oversight of campaign performance, including KPI tracking, analysis, and ongoing optimization to improve efficiency and scale • Own reporting and executive-level communication by distilling performance data into clear insights and actionable recommendations • Identify and evaluate new growth opportunities, channels, technologies, and audience strategies to drive incremental results • Define and align channel roles across the full customer lifecycle, including acquisition, conversion, and retention • Collaborate on creative strategy and testing initiatives to improve engagement, conversion rates, and overall campaign effectiveness • Oversee digital content and campaign messaging across channels, including management of content resources or team members as applicable

Qualifications • 5+ years of experience in digital marketing, with at least 1 year in a senior or strategic decision-making role • 3+ years of experience developing and executing digital marketing campaigns, including copywriting • Strong expertise in paid media strategy and multi-channel campaign execution • Proven ability to independently manage strategy and execution in a fast-paced environment • Experience with email marketing platforms (e.g., ESPs or marketing automation tools) • Familiarity with web analytics tools (e.g., Google Analytics or similar platforms) • Experience with project management or ticketing systems is a plus • Excellent written communication skills and understanding of brand voice principles.

City Staffing is committed to diversity, equity, and inclusion (DEI) in all aspects of our business. As a women-owned and operated business, WBE certified, we recognize the importance of creating an inclusive and welcoming work environment for all individuals regardless of age, race, creed, color, national origin, sex, ability, marital status, gender identity and/or expression, or sexual orientation.